Secretariat

The Secretariat’s role is to carry out the projects which has been agreed by the Management Committee and its sub-committees, and to manage the association’s day-to-day activities. The knowledge and experience of advisors and committee members support the efficient running of the association.

Albert Cheng
Chief Executive Officer

CEO is responsible for the success and strategic development of SBMA in partner with the Chairman and the Management Committee Also, he is responsible for maintaining accountability to and the quality of, the Association’s Membership and Good Delivery Refiners as well as representing the interests of the Association in relation to regulators, investors, media and international precious metal markets, and also responsible for all the legal and regulatory aspects of the work of the Association.

In addition to the above job description, CEO will be the primary contact for regulators and government bodies on development in bullion market.

Profile

Albert Cheng

Albert Cheng joined the World Gold Council in March 1993 as a Regional Manager, becoming Managing Director, Far East in 2003. He retired at the end of March 2015 and was subsequently named its Advisor. He has also been an International Advisor to the Shanghai Gold Exchange since 2002.

His marketing career began with Dentsu Young & Rubicam, Hong Kong in the early 80's. He began gold marketing in July 1985 when he joined the Royal Canadian Mint as a Regional Manager for Southeast Asia.

He was appointed honorary CEO of SBMA in November 2015. He is responsible for the success and strategic development of SBMA, represents the interests of the Association, and is responsible for all the legal and regulatory aspects of the work of the Association. He is the primary contact for regulators and government bodies on bullion market development.

Margaret Wong
Business Manager

Business Manager is responsible for directing and overseeing the general administration of the Association including overall relating to Finance, Human Resource, IT system, contractual arrangement, office managements, and also responsible for all finance related issues including preparation of management account, budgets, invoicing and payments. Responsibilities also include office management, business support processes, and other administrative support for the team. She is also double up as the EA of the CEO.

Profile

Margaret Wong

Margaret has been SBMA’s business manager since 2015. Before joining the SBMA, she worked for the World Gold Council for over 23 years, developing strong working relationships with members of the gold community in Singapore and around the region. A resourceful and self-motivator, Margaret is responsible for office management, business support processes, finance and administrative support for the team and management committee members, membership matters, member communications and handling all public enquiries for the SBMA.

Yap Qiian Lynn
Marketing & Communications Officer

Marketing & Communications Officer is responsible for assisting the Secretariat, providing general administrative support for projects and other matters, coordination of work amongst conference and event stakeholders, as well as all other public relations activities. Responsibilities also include managing the association’s online presence, monitoring and providing monthly analysis of corporate website and social media pages, and coordination of the design of promotional material and quarterly publication, Crucible, distributing it on both online and offline channels.

Profile

Lynn

Prior to joining SBMA, Lynn interned with Enterprise Singapore under the Trade Promotion Group, Metals and Minerals Division. She graduated from The State University of New York at Buffalo with a Bachelor’s degree in International Trade.

She has joined SBMA since June, 2017.