The Secretariat’s role is to carry out the projects which has been agreed by the Management Committee and its Sub-Committees, and also to run day to day work of the association. The knowledge and experience of advisors and committee members support the efficient running of the association.
Chief Executive Officer
CEO is responsible for the success and strategic development of SBMA in partner with the Chairman and the Management Committee Also, he is responsible for maintaining accountability to and the quality of, the Association’s Membership and Good Delivery Refiners as well as representing the interests of the Association in relation to regulators, investors, media and international precious metal markets, and also responsible for all the legal and regulatory aspects of the work of the Association.
In addition to the above job description, CEO will be the primary contact for regulators and government bodies on development in bullion market.
Albert Cheng joined the World Gold Council in March 1993 as a Regional Manager, becoming Managing Director, Far East in 2003. He retired at the end of March 2015 and has been appointed as Advisor to World Gold Council since 1 April 2015. In addition, he was appointed International Advisor to the Shanghai Gold Exchange since 2002 until now.
His marketing career began with Dentsu Young & Rubicam, Hong Kong in the early 80's, moved on to gold marketing in July, 1985 when he joined the Royal Canadian Mint as a Regional Manager for S.E. Asia.
He was appointed honorary CEO of Singapore Bullion Market Association in Nov, 2015.
This role is to develop and implement the marketing and communications strategy for the Association. This role’s responsibilities include market and communication campaigns, managing third party supplier relationships, the strategy, design and maintenance of the SBMA website as well as managing communications and materials for SBMA event including conferences, seminars, forums, webinars and networking events. Responsibilities also include handling press enquiries and being the editor for the SBMA publication. Last but not the least, maintaining membership relationship and making sure that they are well served.
Business Manager is responsible for directing and overseeing the general administration of the Association including overall relating to Finance, Human Resource, IT system, contractual arrangement, office managements, and also responsible for all finance related issues including preparation of management account, budgets, invoicing and payments. Responsibilities also include office management, business support processes, and other administrative support for the team. She is also double up as the EA of the CEO.
Prior to joining the SBMA, Margaret Wong, Business Manager came from the World Gold Council. Her career with WGC spanned over 23 years which helped her to establish good working relationships with members of the gold community in Singapore and around the Region. A resourceful and self-motivator, Margaret is responsible for office management, business support processes, finance and administrative support for the team and management committee members, membership matters, member communications and handling all public enquiries for the SBMA.
She has joined SBMA since 1st April, 2015 .
Yap Qiian Lynn
Marketing & Communications Officer
Marketing & Communications Officer supports Executive Director in the day-to-day matters relating to SBMA’s marketing and communications efforts. Responsibilities include the administration and organization of the Association’s membership, execution of member communications, the design, integration and configuration control of SBMA’s online presence, publication relations support, and SBMA event coordination and delivery.
Lynn is a recent graduate from The State University of New York at Buffalo with a Bachelor’s degree in International Trade.
She has joined SBMA since June, 2017.